1) The Pareto theory which is also known as the 80/20 rule, this means that 80% of the media is controlled by 20% of Media institutions.
2) You can apply Pareto's law theory Italy's population. He notified that 80% of Italy's land was owned by 20% of the population in Italy. He also implied that this theory was linked to a lot of other countries. He also linked this theory to the ten richest men in the world, explaining that the top three richest men ( Carlos Slim Hemu, Warren Barrett and Bill Gates) own much more than the other seven men put together.
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